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[DRIVE] Chuseok holiday: Highway driving, safe driving this year! | 추석 연휴: 고속도로 운전, 올해도 안전운전!

This Chuseok holiday is four days. More than 1 million people go on overseas trips during the holidays every year, but since it is a shorter holiday than usual, there will likely be far more people returning to their hometowns through highway driving with their families.

During holidays and holidays, the driver can't hide the psychological phenomenon that he or she wants to go as fast as possible to reduce driving time with excitement and overflowing emotions.
* Driving like this is a shortcut to traffic accidents.

If the traffic jam continues for a long time and the road situation becomes smooth for an instant, it can speed up due to a sense of urgency and compensation, which can lead to a major traffic accident.

The most dangerous thing on your way home is a drowsy driving. Driving while feeling tired will expose the driver to sleepiness without realizing it.

Therefore, it is common to refrain from drinking and engaging in activities by considering travel schedules without overworkin…

[CUBE NEWS] Papa with Culture Service, New for 11-Passenger Vehicle Call Service | 컬쳐 서비스 장착 ‘파파’, 11인승 차량호출 서비스에 새바람


[Papa with Culture Service, New for 11-Passenger Vehicle Call Service]

Donga
Park Hae-sik
2019.06.25

As car sharing services are expanding markets, competitive structure is being created. This is likely to lead to the development of the service. It is welcome for consumers.

Recently, the passenger car sharing service "Papa" appeared around Gangnam, Seoul, expanding the range of passengers' choices. The wave is similar to the existing "Tada" in that it is a car-sharing model for chauffeurs using 11-seater vehicles.

For the latecomer "Papa" to survive, differentiation is essential to move passengers' minds.


Therefore, the company is introducing a culture-focused service with the phrase "joyful movement". In line with the needs of customers in their 20s and 30s, Papa is promoting a comfortable and pleasant ride service that provides a mobile phone charger, beauty kit, medical kit, welcome food and papa music, as well as the installation of an air-cleaning HEPA filter for all vehicles.

The exterior of the vehicle is also exceptional. The whole car rapped in purple. “Unlike Tada, which chose simple logos and black-and-white colors, color itself is gaining marketing effects," the company said.

This differentiation strategy has also worked in competition between Uber and Lyft, which divide the North American car-sharing market. Lyft, a latecomer, has successfully appealed to young customers by branding them with pink cars and logos. Papa also said, "We are enjoying the effect of word-of-mouth, with pictures of violet van running through major cities including Gangnam in Seoul appearing on SNS."

Papa is once again the first vehicle call service of mobility startup Cube Car, whose founding members have led to the success of "Green Car," which has established itself as the country's flagship vehicle-sharing service.

The goal of the wave was to create a new culture of "joyful movement," not just a means of transportation from the planning stage, said Kim Bo-seop, CEO of Cube Car, who has experienced living witnesses for a car-sharing service in Korea. To that end, we are introducing customized services by adopting amenities, such as bottled water and snacks, as well as choosing knee blanket and music, and developing papa diffuser extracted from jasmine flowers," he said. "We are planning to further expand our culture service and wave operation areas in the future as the first wave of service centered on the Gangnam area is settled."

#Papa #Vehicle Sharing Service #Cube Car #Pupple #Papa Music #Papadifuser #Culture Service


(Below is the same content in Korean.)

[컬쳐 서비스 장착파파’, 11인승 차량호출 서비스에 새바람]

동아닷컴
박해식 기자
2019.06.25

차량 공유 서비스가 시장을 넓혀가면서 경쟁 구도가 조성 되고 있다. 이는 서비스 발전으로 이어질 가능성이 높다. 소비자 입장에선 반길 일이다.

최근 서울 강남을 중심으로 승합차 공유 서비스파파가 등장, 승객들의 선택의 폭을 넓혔다. 파파는 11인승 차량을 이용한 기사 동승 차량공유 모델이라는 점에서 기존의타다와 유사하다. 

후발주자인파파가 살아남으려면 승객의 마음을 움직일 차별화가 필수.

그래서이동이 즐거워진다라는 문구를 앞세워 컬쳐 중심 서비스를 선보이고 있다. 파파는 20~30대 고객의 니즈(Needs·요구사항)에 맞춰 전 차량 공기청정 헤파필터 장착을 비롯해 휴대폰 충전기, 뷰티키트, 의료키트, 월컴푸드, 파파뮤직 등을 제공하는 안락하고 쾌적한 승차서비스를 내세우고 있다.

차량 외관도 파격적이다. 보라색으로 차량 전체를 랩핑한 것. 업체 측은 심플한 로고와 흑백 컬러를 선택한 타다와 달리 컬러 자체로 마케팅 효과를 얻고 있다고 밝혔다.

이 같은 차별화 전략은 북미 차량공유시장을 양분하고 있는 우버와 리프트 간의 경쟁에서도 효과를 거둔 바 있다. 후발주자인 리프트가 핑크빛 차량과 로고 등으로 브랜딩하며 젊은 고객에 어필하는데 성공한 것이다. 파파 역시 서울 강남지역을 비롯해 주요 도심을 누비는 보랏빛 승합차 사진이 SNS 등에 등장하는 등 입소문 효과를 톡톡히 누리고 있다고 밝혔다.

파파는 국내 대표 차량공유 서비스로 자리매김한그린카의 성공을 이끈 창업멤버들이 다시 한 번 의기투합한 모빌리티 스타트업 큐브카의 첫 차량호출 서비스다. 

국내 차량 공유 서비스의 산 증인 겪인 큐브카 김보섭 대표는파파는 기획 단계부터 단순한 이동수단이 아닌즐거운 이동이라는 새로운 문화를 만드는 것이 목표였다. 이를 위해 생수와 간식 등 어메니티는 물론 무릎담요, 음악 선택패드를 채택하고 자스민꽃에서 추출한 파파 디퓨저를 개발하는 등 맞춤형 서비스를 도입하고 있다라며최근 강남지역으로 중심으로 한 1차 서비스가 안착함에 따라 향후 컬쳐 서비스 및 파파 운영 지역을 더욱 확대해 나갈 계획이라고 전했다.

#파파 #차량공유서비스 #큐브카 #퍼플 #파파뮤직 #파파디퓨져 #컬쳐서비스


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